Six Classic Distribution Paradigms for Global Marketing Channel Strategy
نویسندگان
چکیده
منابع مشابه
Six Classic Distribution Paradigms for Global Marketing Channel Strategy
Global marketing has become an established fact of life for more and more businesses. Along with the large multinational corporations that have been operating on a global scale for decades, many middle market or even relatively small firms have already or will soon need to enter the global marketplace to enhance their long-term viability (Czinkota et al 1995). The growth of Internetbased e-comm...
متن کاملThe fundamentals of standardizing global marketing strategy
Purpose – To examine issues of standardization and adaptation in global marketing strategy and to explain the dynamics of standardization. Design/methodology/approach – This is a conceptual research paper that has been developed based on gaps in prior frameworks of standardization/adaptation. A three-factor model of standardization/adaptation of global marketing strategy was developed. The thre...
متن کاملDevelop AFramework for Selection of Intermediary in Marketing Channel
This study seeks to examine how a company can select the best intermediary for its Marketing channels with minimum of criteria and time. A theoretical framework is proposed based on the most important tasks of intermediary and the criteria to measure them. There are four basic tasks and thirty criteria in three independent levels. Subsequently, an exploratory case study in Iranian Food industry...
متن کاملAlternative paradigms for manufacturing strategy
Introduction Manufacturing strategy as a concept and an area of study and practice has been growing for the last 30 years. However, as it has grown the clarity of manufacturing strategy has decreased as different views and different approaches have emerged. This article will briefly review the history of manufacturing strategy, then it will review the field from several different perspectives. ...
متن کاملGlobal marketing strategy modeling of high tech products
a r t i c l e i n f o Keywords: Market orientation International experience Global marketing strategy Performance High tech products This study considers the role of global marketing strategy and its relation to market orientation, international experience, and performance in the high tech products context. Knowledge of this important domain of global marketing strategy and performance remains ...
متن کاملذخیره در منابع من
با ذخیره ی این منبع در منابع من، دسترسی به آن را برای استفاده های بعدی آسان تر کنید
ژورنال
عنوان ژورنال: Symphonya. Emerging Issues in Management
سال: 2010
ISSN: 1593-0319
DOI: 10.4468/2010.1.02rosenbloom